Ebtekar Media & Technology was founded with a singular purpose of planning and buying the most  efficient and innovative media for our clients.
Ebtekar M&T is a full-service agency providing effective and innovative solutions for both domestic and international clients. Preferring to act more as a business partner with these clients, Ebtekar focuses on growth while utilizing local market knowledge, highly skilled team and a one-client-one-market ethos.
Based in Tripoli – Libya, Ebtekar M&T is a privately run agency working along side various affiliates forming one of Libya’s largest full service providers with a proud record of returning-clients both nationally and internationally.
We provide critical reputation management, public relations, corporate communications, brand management and positioning services to our clients from diverse industries. Ebtekar M&T enjoys an enviable reputation for deliveries among the top PR companies in Libya.

Our Philosophy

Idea is the first step and at the core of Ebtekar’s work. Trusting in ideas to provide the changing power driving big business; utilizing ideas that arrive from clear insight and active minds, these become the real service-provider.
Each piece of communication we create for our client’s campaigns has consistency in tone, concept, typography, color and layout. Whether it’s a hand tag, the letterhead, the web site, a print campaign or a TV spot, it all must tie together to effectively create a trustworthy brand image.

• Strategic planning

  Building strategy to achieve clients’ objectives

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• Communication planning

  Building communication techniques and communication mix to achieve right communication, with optimal budget in right time, on right media, and the right way.
  Only long term strategy planning (annual, seasonal etc.) can give expected results.

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• Market research

  For successful strategy planning, well designed researches are conducted to show real consumer opinion. We tailor research bios, depending on the given task.
  The main objective of the research is to see what the consumers think, expect, do they like the product or not, service or the company and what they expect from them.
  The results from the researches give the right future direction for communication (A Clear message which speaks about the brands )

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• Public relations

  Beside good strategy and campaign planning, media and public communications are necessary to improve the credibility and give more specific information.
  These strategies are establishing the link between different interest groups in the process of communication.
  Pubic relation is not encouraging or affecting and it does not directly increase sales or profit.
  PR influences on consumer’s awareness in purpose to achieve positive effects for the product, service or company.

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• Media planning and media buying

  Media planning is one of the most sensitive activities because this is the part where the biggest part of the marketing budget is spent.The most important issue is determination of the target group, and according to that parameter the commercial will be aired in exact program (time, place),on the right media.
  Optimal media plan provides information to be distributed to largest number of people for optimal budget, and in the same time will provide optimal number of rating points (of viewer ship, listener ship and reader ship).
  We provide the best deals on all relevant media in Libya, included: TV, Radio, Print, Outdoor, Internet.

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• Design, creative solutions and ideas

  Design is result of the previous strategy, brand goals, also shows which communication resource well be used.
  We are applying fresh ideas into design, taking care of the target groups and the message that should be delivered.

  We believe that the most beautiful design, if its not communicated and directed to the targeted group, in right way, is not functional and not competent.

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• BTL activities; promotions and sponsorships

  We believe that the promotions must give the right results in direct communication with the consumers.
  They must increase the sales or make the communication stronger, even change certain consumer opinion about certain brand.
  The sponsorships by their own choice, and in the choice where and how they communicate,we believe that they can function only if they are dimension right and truly targeted.

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• TV and Radio production

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• Production of print materials

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• Websites Design & Development

  Ebtekar is a premiere web strategy, web design and web development firm. We put the web to work with internet solutions for your business specializing in:
  • e-business strategy
  • database architecture
  • information management
  • intuitive design
  • search engine optimization
  • email marketing tools
  • intranets/extranets
  • web portal solutions
  • managed carrier-class web hosting

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Phone Number : +218 21 719 1004

Fax Number : +218 21 483 6334

Email: info@ebtekarmedia.com