Building strategy to achieve clients’ objectives

Building communication techniques and communication mix to achieve right communication, with optimal budget in right time, on right media, and the right way.

Only long term strategy planning (annual, seasonal etc.) can give expected results.

For successful strategy planning, well designed researches are conducted to show real consumer opinion. We tailor research bios, depending on the given task.

The main objective of the research is to see what the consumers think, expect, do they like the product or not, service or the company and what they expect from them.

The results from the researches give the right future direction for communication (A Clear message which speaks about the brands )

Beside good strategy and campaign planning, media and public communications are necessary to improve the credibility and give more specific information.

These strategies are establishing the link between different interest groups in the process of communication.

Pubic relation is not encouraging or affecting and it does not directly increase sales or profit.


PR influences on consumer’s awareness in purpose to achieve positive effects for the product, service or company.

Media planning is one of the most sensitive activities because this is the part where the biggest part of the marketing budget is spent.The most important issue is determination of the target group, and according to that parameter the commercial will be aired in exact program (time, place),on the right media.

Optimal media plan provides information to be distributed to largest number of people for optimal budget, and in the same time will provide optimal number of rating points (of viewer ship, listener ship and reader ship).

We provide the best deals on all relevant media in Libya, included: TV, Radio, Print, Outdoor, Internet.

Design is result of the previous strategy, brand goals, also shows which communication resource well be used.

We are applying fresh ideas into design, taking care of the target groups and the message that should be delivered.

We believe that the most beautiful  design, if its not communicated and directed to the targeted group, in right way, is not functional and not competent.

We believe that the promotions must give the right results in direct communication with the consumers.

They must increase  the sales or make the communication stronger, even change certain consumer opinion about certain brand.

The sponsorships by their own choice, and in the choice where and how they communicate,we believe that they can function only if they are dimension right and truly targeted.

Ebtekar is a premiere web strategy, web design and web development firm. We put the web to work with internet solutions for your business specializing in:

•	e-business strategy	•	database architecture
•	information management	•	intuitive design
•	search engine optimization	•	email marketing tools
•	intranets/extranets	•	web portal solutions
	managed carrier-class web hosting